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@MarsPhoenix gets a #shorty for its Twitter feeds

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Congratulations to NASA for getting a Shorty award — these are awards for the best producers of short content on Twitter during the past year.

This was the announcement from @NASA:

@MarsPhoenix gets a Shorty Award thanks to JPL and @VeronicaMcG!

From NASA’s release :

NASA’s activities in social networking media will be recognized Wednesday in New York, when the agency receives an award for its presence on the popular Web site Twitter.

Known as the Shorty Award, it was created to honor the best producers of short content on Twitter during 2008. Updates on NASA’s Mars Phoenix Lander mission received the most votes in the science category from users of the site.

The Mars Phoenix Twitter delivered more than 600 updates during the 152 days the lander was operating in the north polar region of Mars. By the end of the lander’s mission in early November, more than 38,000 people were following its reports, called “tweets.” The account is still used to provide updates on the mission’s science results and has more than 41,000 followers.

“We created the account, known as Mars Phoenix, last May with the goal of providing the public with near real-time updates on the mission,” said Veronica McGregor, manager of the news office at NASA’s Jet Propulsion Laboratory in Pasadena, Calif., and originator of the updates. “The response was incredible. Very quickly it became a way not only to deliver news of the mission, but to interact with the public and respond to their questions about space exploration.”

You can follow McGregor on Twitter at @VeronicaMcG.

Hat tip to Federal Computer Week. We’re working to get McGregor on Federal News Radio 1500 AM’s Daily Debrief with Chris Dorobek and Amy Morris. As we say in radio… stay tuned.

Written by cdorobek

February 16, 2009 at 7:02 PM

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